Our Practices
Three Practices. One Architecture.
We operate on both sides of the IP & LegalTech market — and at the capital layer above it. Each practice is built around a distinct problem type, a distinct buyer, and a distinct methodology. What unifies them: senior-led delivery, engineered outcomes, and 20+ years of IP industry operating experience.
Practice One
Revenue Architecture
GTM as an engineered system, not an improvised motion.
Most IP and LegalTech companies don't have a growth problem. They have a GTM architecture problem — misaligned sales stages, unscored pipelines, pricing that doesn't reflect value, and a demo-to-close ratio that no one has modeled. Revenue Architecture is the design and operationalization of the commercial system that connects your product to revenue at the right velocity, margin, and scale.
How We Work
Phase 1
Diagnostic & Strategic Roadmap
Assess current GTM infrastructure, identify gaps, define priorities
Phase 2
Playbook & Process
Architecture the commercial motion, define stages, build conversion logic
Phase 3
AI Enablement
Leverage AI tooling across pipeline, content, CRM, and operational workflows
Phase 4
Coaching & Enablement
Train on the system, not on theory
Phase 5
Growth Engine
Build the repeatable, scalable commercial architecture
Practice Two
IP Tech Transformation
AI adoption as architecture, not tool selection.
Your IP practice is about to change more in 24 months than it has in the last 20 years. MCP architecture is fragmenting the vendor landscape. AI-native tools are replacing monolithic platforms. The challenge isn't finding AI tools — it's knowing which ones to keep, which to retire, and how to build a composable stack that actually fits your workflow. We bring structure to that decision.
How We Work
Stage 1
Audit
Map the current stack — tools, costs, usage, overlap, and governance gaps
Stage 2
Roadmap
Sequence the transformation — what to rationalize, what to adopt, and when
Stage 3
Design
Architect the composable stack — modular, integrated, vendor-agnostic
Stage 4
Governance
Build the framework — decision rights, vendor review cadence, AI policy
Practice Three
Strategic Advisory
Fund-level intelligence, commercial thesis, talent and capital strategy.
Strategic Advisory engagements are outcome-specific, not open-ended. Each is scoped around a defined decision or transaction: a fund commissioning commercial diligence on an IP software sector, a founder preparing for a Series A, a company evaluating an acquisition target. We bring ecosystem depth built from 20+ years inside IP technology — not generic strategy consulting frameworks applied to a market we don't know.
Engagement Tracks
Track 1
PE/VC Commercial Due Diligence
Market sizing, competitive dynamics, GTM risk, pricing benchmarks — delivered to institutional standards
Track 2
Fundraising Advisory
Commercial narrative, investor targeting, data room, CIM positioning
Track 3
Corporate Development & M&A
Target identification, commercial assessment, integration planning
Track 4
GTM Recruitment
Revenue-critical hires with IP & LegalTech network depth